Target Audience: Basement beats is a music magazine aimed at females who enjoy urban, hip-hop and dance music. Its reader is aged between 15 and 19 years of age but may also be read by those who work part-time in the music industry who would obviously be older than the main audience. But because of the young age range, these readers would fall into the socioeconomic groups C1/C2, due to them relying on their parents for finance. Or, they may be able to finance there small luxuries through earning in a part-time/weekend job. The readers of Basement Beats have a passion for music and take a keen interest in those artists who can relate to the issues that these girls go through in everyday life whether it be, love, money or struggles at school. They prefer being able to relate to the song lyrics of those bands and are very interested in the various performances and interviews they take part in so therefore are grateful for having a magazine like Basement Beats.
Form and Style: Basement Beats is an A5 colour magazine that highlights the talents of both successful and up and coming groups and singers. It includes key advice to following your dream through entertainment and is filled with interviews with platinum selling artists. Covers often have their featured interviewee on the front as well as small articles that may appeal to their audience. The colour schemes use blues, blacks, purples and silvers to stand out from the rest of the magazine. With a catchy title and cover, the magazine isn’t cluttered and clearly shows what the reader wants to know. At a price of just £1.90 it is both desirable and affordable.
Themes and Typical features: Basement Beats will have regular interviews, advice and photos as well as reviewing the latest singles, movies and answering any questions the readers may send in. The writers will use language that includes euphemisms so that it appeals to the appropriate age range.
Potential advertisers: A range of different brands will place their adverts in the magazine each week. Particularly those with an interest in the music industry such as; Virgin, HMV, Ticketmaster, as well as others that appeal to their market in general such as clothing lines or make up brands.
Editorial Team: The editorial team of Basement Beats will include a mix of experienced writers as well as those in their early twenties but will also be mostly female dominate. Each issue will provide the readers with a chance of contributing to the magazine, whether it be through competition winners, answering questions or by letters they send in to voice their opinions on matters. The aim will be to bring fresh ideas to the magazine each week and involve a range of ages to produce the most interesting magazine in the market.